Our Brand
A distinct identity for independent scientific inquiry.
Our Identity
BHIAR is an independent nonprofit research institute dedicated to advancing the understanding of biological aging through first-principles inquiry. Our work connects theoretical reasoning, experimentally testable predictions, independent evaluation, and the responsible exploration of future applications.
Our identity should be presented with accuracy, integrity, and appropriate respect for scientific uncertainty. The use of our name or visual identity must not imply institutional support or endorsement beyond an explicitly established relationship.
Our Name
- Public-facing English name
- Bilu Huang Institute for Aging Research
- Public-facing name in this language
- Bilu Huang Institute for Aging Research
- Abbreviation
- BHIAR /biːˈhɑːr/
- Registered legal entity
- Bilu Huang Institute for Aging Research Limited
On first reference in English-language communications, use Bilu Huang Institute for Aging Research (BHIAR). Thereafter, BHIAR or the Institute may be used where the meaning is clear.
Use the registered legal-entity name where required for contracts, formal legal notices, or corporate identification. Descriptive translations used in other languages do not replace the English registered legal name in legal documents.
Our Logo
The BHIAR logo is a visual identifier of the Institute. Only approved artwork should be used. It must not be redrawn, distorted, recoloured, cropped, or combined with other marks without approval.
The logo preview shown here is provided for identification only. High-resolution logo files are not available for unrestricted public download. Third parties wishing to reproduce the logo should request permission and an approved version for their intended use.
Brand Protection
The BHIAR name, logo, and associated institutional identity should not be used in ways that misrepresent our work or relationships.
In particular, use of BHIAR branding must not falsely suggest that the Institute has endorsed a product, approved a scientific claim, sponsored an event, entered into a partnership, or authorised a third party to speak on its behalf.
Accurate factual references to BHIAR in journalism and scholarly discussion are distinct from permission to reproduce its logo or claim an institutional affiliation. All uses remain subject to applicable law and any relevant rights in specific materials.
Brand Use & Permissions
Prior written permission is generally required for third-party use of BHIAR logos or branded artwork, unless that use is already covered by a written agreement or is permitted under applicable law.
Applications should describe the requested material, intended purpose, publication or distribution channel, format, territory, duration, requesting organisation, and a contact person. Where possible, include a draft layout or example of the proposed use.
Approval, where granted, applies only within its stated scope. Permission to display the BHIAR logo does not itself establish or expand any institutional affiliation, sponsorship, scientific endorsement, or commercial relationship.
For detailed terms, please consult Copyright & Permissions.
Read Copyright & PermissionsBrand Enquiries
If you have any questions about the use of the Institute's name, visual identity, or official logo, or wish to request permission to use official brand assets, please submit an enquiry through our contact form and describe your intended use. All such requests are subject to the Institute's review.